MTV The Leading Multimedia Youth Brand Essay Example | Topics and Well Written Essays - 1250 words

MTV The Leading multimedia Youth Brand - Essay ExampleThe work environment provides its employees the ability to contribute, be heard and be successful. MTV was named the worlds near valuable media brand for an uninterrupted six years by Business week and Intebrands worlds most valuable brands study. Its portfolio of media and entertainment can be broadly classified into online and television channel brands. Some of MTV Networks online, online synergistic and web based entertainment brands include Harmonix, AtomFilms, GameTrailers (GT), Xfire, AddictingGames and Shockwave, GoCityKids, Neopets, P bentsConnect and Quizilla. CMT, Logo, MTV, MTV2s, mtvU, MTV Tr3s, MHD, VH1,VH1 Classic,VH1 Soul, COMEDY CENTRAL,Spike TV,TV Land,Nickelodeon, Nick at Nite, NOGGIN and The N are the television channel brands under the networks portfolio. The programming content of the MTV channel laid emphasis on naturalism shows The Real World and Road Rules during the mid- to late 1990s and early 2000s. T he years 2005 and 2006 witnessed the channel returning its focus on creation television content with the debuts of popular shows such as 8th and ocean, Laguna coast The Real Orange County, Parental Control and the like. To attract and retain the teen and young adult attestator segment, the channel has also airing movies made for that particular age group. Several productions of its own film producing element is also being broadcast. In 2009 it added scripted comedy programs to its pprogramming portfolio With the recent downslide in the networks ratings, MTV stepped into 2009 with a massive faux pas in programming. It broadcast content focuses more on reality programming. You get an intense sense of reality that you havent seen on television before, Graden says. These are (techniques) that are interesting that I dont see anyone else doing. Brian Graden is the President of Programming, MTV and VH1. Revenues And Profits The following(a) excerpt taken from www.smartbrief.com give s an account of the Third Quarter 2008 financial Results of Viacom of which MTV is a unit. Revenues grew 4% to $3.41 billion in the ternary quarter 2008 led by a 6% increase in Media Networks revenues with Filmed merriment revenues relatively flat versus the prior years results. Operating income declined 15% in the quarter, primarily reflecting a $91 cardinal decrease in the Filmed Entertainment segment as it lapped the strong performance of Transformers in the terce quarter of 2007. Third Quarter 2008 operating income decreased 15% to $689 billion versus $815 million in the third quarter of 2007. Operating income for the Media Networks segment declined 4%, reflecting the impact of lower advertising and consumer products revenues as well as higher expenses primarily related to programming.Business Outlook For the full year 2008, Viacom expects to deliver mid-single to low double-digit growth in adjusted diluted earnings per share from continuing operations.Stock Repurchase Prog ramFor the quarter ended September 30, 2008, 7.6 million shares were repurchased for an aggregate purchase price of $215 million. As of October 31, 2008, the Company has $1.4 billion remaining in its existing $4 billion share repurchase program.