Color Matters Essay Example for Free

Color Matters EssayIn the marketing atomic number 18na, cloak plays a significant role in a beau mondes advertisement and packaging. According to research, the right color is worth a thousand words as well as it can increase sales and a attach tos profit (Morton, 2010). Most strategicly, a companys color is about related to the type of judgment and decisions consumers make regarding a specific product. Research also reveals that color increases brand recognition, memory, engages and increases participation, and attracts consumers concern (Morton, 2010).Overall, color is powerful in marketing. Therefore, this wallpaper will discuss the importance of color with Coca-Cola Companys advertising as it relates to the assorted meanings, cultures, and segment markets. The Importance Of Color With Coca-Cola Companys advertisement Coca-Cola is one of the worlds most popular and recognized brand. Lets discuss the companys purpose for being in business. The missionary work of the Coca-Cola Company is to refresh the world, inspire moments of optimism and happiness, create value, and make a difference (The Coca-Cola Company, 2013).With that being said, the colour of the Coca-Cola Company in their advertising, which is red and white, are extremely important for a number of reasons. First, the company wants to send the right message to consumers. Second, the colors help identify the different brands (Kolter Keller, 2012). Third, the different colors also help the company to differentiate themselves from their competitors. Most of all, Coca-Colas distinctive colors conveys information and/or provides consumers with some other operational benefits (Morton, 2012).Overall, the colors main goal is to get consumers attention while making an impact on their buying decision. The Different Meanings According to the color wheel of branding and packaging, the Coca-Cola Companys colors for their advertisement ensures different meanings. As stated earlier, the colors of th e companys advertisement are red and white. These colors have been used for more than a hundred years. chromatic promotes Coca-Cola friendly qualities such as energy, powerful, courage, excitement, and strength (Kolter Keller, 2012).Whereas white indicates that the company is all about creating products that are innovative and modern. As result, these colors have been a genuinely successful color strategy and have helped the company become the worlds top companies in their industry (Pigford, 2013). In addition to, the great strain of the colors also ensure readability, which is one of the important factors of product strategy in marketing (Pigford, 2013). The CultureThe Coca-Cola Company has a winning culture, which defines the attitudes and behaviors of their employees (The Coca-Cola Company, 2013). In this case, the choices of the colors also inform consumers that the employees also have the same attributes regarding their work performance. Coca-Colas colors relates to their c ulture because the company and its employees demonstrates (1) collaboration (2) how they have courage to shape a better future (3) integrity (4) accountability (5) passion (6) diversity and (7) quality.The Market Segments A marketing segment is referred to as aggregating prospective buyers into groups that have common need and their response to a marketing action will be similar. Market segmentation stresses two things (1) grouping individuals or organizations according to similarity of needs and the benefits coveted and (2) needs and benefits must be associated to specific tangible marketing actions (Identifying Market Segments Target, 2011).Coca-Colas market segment consists of consumers who are seeking different and great products that are. The companys colors also target individuals who also want to make differences in the communities, which require them to demonstrate commitment, energy, strength, and excitement. In conclusion,it is imperative that companies consider their c hoice of color when advertising or completing packaging. Colors and marketing are connected to one another in so many ways. Colors can becharm an individuals thinking, actions, cause reactions (Morton, 2012).In fact, colors cannot be replaced because they are known as the most powerful forms of communication. More than so ever, colors are the visual component that consumers remember the most about a brand (Morton, 2012). Many companies who produce great brands rely on color as their describe factor in immediate recognition. So, companies should utilize the color wheel of branding and packaging before launching their product.Reference Mortan, J. (2012). Color Matters. Retrieved fromhttp//www.colormatters.com/