Market analysis for cadburys

Market analysis for cadburysCadburywas a Britishconfectionerycompany, the industrys second-largest globally after the combined impair-Wrigley.2Headquartered in Cadbury House in the Uxbridge Business common inUxbridge London Borough of Hillingdon,Englandand formerly listed on theLondon Stock Exchange, Cadbury was acquired byKraft Foodsin February 2010. The company was an ever-present constituent of theFTSE 100from the indexs 1984 initiation until its 2010 take all over.34. What products or services does it offer guests? At what price(s)?ProductsMain article hear of Cadbury productsCadbury plc manufactures drinking chocolates and sweets such as the popularCadbury dairy Milk.Notable product introductions intromitCocoa EssenceEaster Eggs Milk Chocolate Cadbury Fingers dairy Milk BournvilleChocolate Milk Tray Flake Creme Egg Crunchie Roses Fudge dairy farm Milk furthertons Picnic Curly Wurly Wispa(relaunched 2007) Boost Twirl Time push through Fuse Brunch Bar,DreamandSnowflake Cad bury dairy milk silk(richer, finer milk chocolate) andWispa Gold bells of sme of its productsBoost High Protein Nutritional Energy Drinke$35.955Cadbury Dairy Milk Bar of Plenty Berry Fruit and Vanilla Shortcake 140g.Price2.34Cadbury Dairy Milk Bar of Plenty Toffee Apple and jest at Hazelnut 140g.Price2.34boost High Protein Energy Drink, Vanilla, 8 oz, 6 pk$10.69Cadbury Dairy Milk Silk, a brand priced at Rs 49 for 69 grams and Rs 99 for 160 grams available in Milk chocolate, Roast sweet almond and Fruit Nut variants. The company aims to position Silk as smoother, creamier and chunkier.Who are its customers and what do they want?Its main customers are children and youngsters especially girls. They want Cadbury chocolates to be truly creamy delicious taste and widely available. it still smells nice. One surpass for one hundred grams is good value, Nice box Presentation sightly price yummy. Who are its competitors and how does the company assortediate itself from its competitors. deep down Chocolate, its fire that Cadbury is a very small player outshone by Nestle, MM Mars (now called Masterfoods) and Hershey. Cadbury is a distant 4th. But, in Canada Europe, Cadbury is a huge player perhaps 2. This is because Cadbury Schweppes is British based and hence has a much larger social movement in Europe, Canada Australia.Within Confections (e.g. gum, hard posteriordy), competitors would include Wrigleys.Within Soft Drinks, Cadbury Scheppes is a distant 3rd, with Coke in the lead, followed closely by Pepsi. Interestingly enough, I think that 7-Up, one of Cadburys products, is actually sold by Pepsi outside the US.Within Juices Juice Drinks, competition is w/ Coke (e.g. Minute Maid, Hi-C) and Pepsi (e.g. Tropicana, Gatorade, Brisk Iced Tea), nautical Spray, Welchs and many smaller players.Within Fruit Snacks, Dole Del Monte are the largest competitors.the corporate site has a lot of stakeholders shareholders, potential investors, journalists, job-seekers, e mployees, analysts financial and sustainability, suppliers, partners, customers on that point take to be somewhere that at least the core facts near the company can be found by all these people, for thingamabob as soundly as for legal reasons.adbury monitor the production exploit by using total qualitymanagement to ensure that the chocolate/products that are produced areof a high quality and meet the needs of the customers, this is vitalfor Cadbury because they produce chocolate products mainly which has alot of substitutes, this convey that customers could loose interest inCadbury products if their demands are not met or thought about.An alternative quality assurance regularity that Cadbury could use isbenchmarking. Benchmarking is a method for comparing the performanceof one worry against another, this would of an advantage to Cadburybecause they could compare their gross sales figures, production figures etcagainst a major competitor (Nestle for example), the comparis ons wouldhelp Cadbury to set aims and goals for the business itself and oncethe aims have been met it may almost be certain that Cadbury isoutperforming its competitor. however the competitor that Cadbury choose has to be near enough thesame surface business as Cadbury, this is to make the benchmarking fair.As well as the in a higher place benchmarking will help Cadbury to do better thantheir competitor(s).. How do they communicate with customers and how do they sell their product to customers?Cadbury have continued their innovative work barely off the corporate site. The Cadbury approach seems to be to maximise the brand benefits they can get from their customer-facing social media outposts, while retaining the static and more corporate development on the corporate site.There are hundreds of thousands of fans of Cadbury fans on Facebook. These are loosely brand varlets (Dairy Milk two pages with over 400,000 fans Creme Eggs two pages, with over 500,000 fans Mini Eggs two page s with over 300,000 fans and thats just on the graduation page of results). But there is also a corporate page with over 248,000 fans, and even a page for their recent Eyebrows advertisement adjure with nearly 225,000 fans. That is more than a glass and a half of customer loveCadbury is clearly doing something very right here Facebook works well for them, and they are making the most of their advertising successes, and welcoming the mashups and spoofs that their loyal customers create. (Youll no doubt remember theMars/Snickersepisode from a few months ago).But it isnt just Facebook there are many Cadbury inspired videos on YouTube, and theres at least oneCadbury channel. There also seem to be several Cadbury-owned peep accounts (such asButtonsFOTF,haveyouearnedit,Cadbury_GorillaandGoingFairTrade).These are the only ways through customers get attracted towards their different brands of chocolate and they sell their products.