Social Media Essay Example for Free

Social Media try onSocial MediaDiscuss the quartet components of a jurally astute kind media marketing manager who utilizes sociable media discoverlets for consumer transactions and how each component can mitigate the risk involved in doing stock in cyberspace.The four characteristics of a legally astute manager atomic number 18 an acceptance of how important the law is to the succeeder of the organization, a proactive attitude toward legal issues and regulations, the tycoon to use informed judgment when faced with decisions involving legal implications, and having the knowledge of peculiar(prenominal) laws, regulations, tools and resources. Social media marketing manager should be well educated well-nigh these four components.Today, more and more companies atomic number 18 using the social media for marketing purposes. Moreover, you might fall far behind, if you fall apartt. So, its important to be well informed about legal aspects of social media, since its a un tested way for build relationships with the customers. List and analyze methods of alternative dispute resolution and watch over which would be most effective in resolution genuine disputes that arise with consumers who may make purchases from businesses that nominate relate via social media.Cortes, P. (n/d) talks about online dispute resolutions ODR in the consumer context refers to the use of ICT tools and methods (usually alternative to the court system) utilise by businesses and consumers (B2C) to settle conflicts that arise out of economic transactions between the parties, particularly in e-commerce. It is ofttimes distinguished from new(prenominal) fields where ODR is used, such as in the commercial field (B2B), in the national sphere to resolve government and citizen (G2C) disputes, and in theresolution of disputes related to intellectual property. A consumer transaction (B2C), resembling to a consumer dispute, will be one where an individual, acting on a private c ogency, buys goods or work for his or her personal use. Conversely, a business is an individual or an entity that acts on a professional capacity selling goods or processs as part of their profession.In a B2C dispute, the aggrieved party is frequently the consumer as they normally pay in advance for their purchased goods and services. Consequently, the consumer is the weaker party in a dispute where the business has the defrayment and the experience of dealings with similar disputes. Consumers will often regulate more involved in the dispute, victorious it more personal, and thus requiring a more transformative solution, while the business is mostly interested in resolving the dispute as fast and inexpensively as possible. In certain cases, businesses will be precipitous in resolving the dispute in order to chief(prenominal)tain their reputation. This is relevant when, as it happens in eBay, the emptor leaves feedback after a transaction. When ODR is effectively used in this way, it has an added value for the parties it increases the consumers trust in those online sellers that provide ODR services. greater trust means that reliable sellers would boost their trade and consumers will be protected from the potential shame by the dominant party in the transaction.ODR services may be employed to ensure that consumers rights are respected by the online vendor, hence enhancing consumers confidence in the online transaction.1 As a result, ODR would ultimately enhance the businesss ability to sell while at the same time protecting the consumers ability to participate safely in e-commerce. E-commerce is thought to be one of the areas where ODR will flourish as it seems analytic for parties that enter into disputes online to use the same medium, the Internet, to resolve their disputes. The resolution of small value disputes that inevitably arise out of millions of transactions taking place every day between parties located far from each other(a) require the u se of cost-efficient methods of dispute resolution. Examples of ODR providers that resolve high volume of consumer disputes are eBay and PayPal, which act as terce neutral parties encouraging first business and consumers to guide amicable agreements through automated negotiation, and when parties cannot reach consensual agreements, they adjudicate the disputes. Since consumer transactions on social media can occur across res publica lines, determine how thefederal government can bet control these transactions. Selis RamasastryKim Smith (n/d) invite noted that the Web have provided tremendous opportunities for both businesses and customers. Businesses can reach lots of customers across the globe in much easier and hurrying ways. Customers can complete their transactions a lot faster too. They can also find anything they want. However, online transactions also create possibilities for online crime too. Below are some laws that were created by the government for online transaction regulations The join States does not have a comprehensive privacy statute that governs the assembly and use of in person diagnosable breeding, either online or through traditional business practices. There are, however, a number of sector-specific laws that govern the collection and use of data. 1. COPPACurrently, no federal statutes require the placement of privacy policies on Internet web sites other than the Childrens Privacy Protection coiffe of 1998 (COPPA). COPPA is applicable only to web sites collecting nurture from children who are younger than 13 years old.53 The law became effective on April 1, 2000. The solve requires Internet operators, including ISPs and web site operators, to (1) run parents with conspicuous notice of what information is collected, how the information will be used, and the websites disclosure practices (2) run prior, verifiable parental consent for the collection, use and disclosure of personal information from children (there are limited e xceptions) (3) Provide parents the opportunity to view and prevent the further use of personal information that has been collected on the website (4) destine collection of personal information for a childs online participation in a game, pillage offer, or other activity to information that is reasonably necessary for that activity and (5) Establish and maintain presumable procedures to protect the confidentiality, security, and integrity of the personal information that is collected. 2. Gramm-Leach-Bliley Financial Modernization function (GLBA)The GLBA was signed into law on November 12, 1999 by President Clinton. Title V of the GLBA governs the collection, use, and dissemination of non-public consumer financial information by financial institutions. Gramm-Leach-Bliley requires financial institutions to(1) Provide clear and conspicuous notice to consumers of their privacy policy upon establishing the customer relationship and at to the lowest degree annually thereafter (2) Giv e consumers the opportunity to opt out of having their non-public personal information offendd to nonaffiliated ternary parties and (3) Provide a reasonable method for consumers to opt out of such disclosures to nonaffiliated third parties. 3. Other Statutes, Regulations, and Directives Containing victual Protecting Privacy of Consumer Information Include a. Cable Communications Policy Act of 1984 (47 USC 521 et seq., 611) This Act overlayes concerns about the ability of interactive cable systems to track cable consumer viewing or buying habits. It prohibits the collection of personally identifiable information without the consumers prior consent except as needed to render service provided by the operator or to prevent interception. b. Communications Assistance for Law Enforcement Act of 1994 (47 USC 1001-1- 10 1021 18 USC 2522)This Act establishes protection for cordless telephone conversations and establishes a warrant requirement for government access to email addresses. c. D river Privacy Protection Act of 1994, and as amended in 1999 This law protects state travel vehicle records and restricts their dissemination to only authorized parties and in many instances only for specified purposes. The 1999 amendments tie state compliance to the appropriation of federal transportation funds for states. d. Electronic Communications Privacy Act of 1986 (18 USC 1367, 2232, 2510 et seq., 2701 et seq., 3117, 3121 et seq.)This Act protects all forms of electronic transmissions, including video, text, audio and data from unauthorized interception.e. Electronic Fund Transfer Act (15 USC 1693)The Act requires financial institutions to include in an initial account disclosure the circumstances under which it will disclose information to third parties. f. Fair Credit Reporting Act (15 USC 1681 et seq.)This Act regulates the disclosure of personal information by consumer credit describe services. It requires such services to adopt reasonable proceduresto ensure the acc uracy of personal information contained in their credit reports. It also provides a process for consumers to review and correct inaccurate information on a credit report. Credit report information can be shared with affiliates when a consumer is told the information may be shared and is given the opportunity to opt out from information share-out with affiliates.The FCRA does not restrict the amount or type of information to be released to third party inquirers when the describe theatrical has reason to believe it will be used for credit, employment or insurance evaluations or other legitimate business needs affecting the individual consumer. It prohibits those who are no credit reporting agencies from disseminating or redistributing credit information. The law does not explicitly address the sharing of transactional, empirical information. This silence has been interpret by the Office of the Comptroller to mean that the information can be shared freely with third parties. g. Fami ly Education Rights and Privacy Act of 1974 (20 USC 1232g) This Act protects the accuracy and confidentiality of student records. h. Federal Trade Commission Act (15 USC 41 et seq.)This Act, which creates the Federal Trade Commission (FTC) establishes among other things consumer fair business practices and gives the FTC jurisdiction and authority to address unfair, deceptive or misleading business practices.Examine the three branches of government and discuss which can frame the most significant impact on regulating significant impact on regulating consumer transactions via social media outlets. The government has three branches Executive, Legislative, and Judicial. ExecutiveRuled by the president. The president transfers out federal laws and endorses new ones, leads national defense and foreign policy, and performs ceremonial duties. Authorities include guiding government, commanding the Armed Forces, dealing with international powers, acting as chief law enforcement officer, and rejecting laws. LegislativeRuled by Congress, which includes the House of Representatives and the Senate. The main task of these two bodies is to make the laws. Its powers include passing laws, creating spending bills (House), impeaching officials (Senate), and approving treaties (Senate). JudicialRuled by the Supreme Court. Its authorities include understanding the Constitution, revising laws, and determining cases involving states rights.Explain the agency relationship that exists on social media sites between the social media provider and businesses that utilize the site for advertising.Almost all organizations are stressful to use social media in order to reach potential customers. However, its not so slow as it sounds. A association should have a certain strategy in order to provoke itself on social media. Manage My Socials (2013) explains the social media agency The social media agency actually works for building new bonds and making the existing bonds stronger among the company and its customers or followers. Once the company becomes famous and people get to know about its existence and start trusting it, half of the work of marketing department is done. Therefore, a few starting years are very crucial for any organization from marketing tear down of view. Once the company becomes renowned by the general public it becomes easier to make them follow.The area of a social media management encompasses the social media as well as building the online public relationship between the company and its customers stronger and more trustworthy. In addition with the marketing department, the social media agency collaborates with the search, planning, development and customer services departments to complete the need and demands of the customers and earning their trust. This also brings about healthy exchange of information within the complete organization of the company. marketing and communication within the company and outside the company becomes more effe ctive with the involvement of these social media managers.Thus, the overall productivity and efficiency of the other departments is enhanced and the business also flourishes. The scope of a social media agency has increased many folds these days in the modern business strategies. Some organizations seek the services of these managers for specific age of time while others hire them permanently. Both approaches are equally beneficial for the businessand you should appraise which one of them is more suitable for your business. There are some specialized social media management agencies which provide professional and specialized managers to work on a specific project for a specific duration of time.